Contact: Lisa Simmons, MOTT

Lisa.Simmons@state.ma.us

617-973-8508

Ron D'Amico, Connelly Partners

rdamico@connellypartners.com

617-521-5428

For Immediate Release

MASSACHUSETTS OFFICE OF TRAVEL & TOURISM LAUNCHES SPRING & SUMMER NAVIGATOR SITE
An Interactive Social Site to Discover Spring and Summer Activities Across MA

Boston, May 25, 2011 The Massachusetts Office of Travel & Tourism (MOTT) today announced the launch of their interactive Spring and Summer Navigator site that lets travelers discover statewide spring and summer events, attractions and things to do for families, friends, and couples: www.massvacation.com/fun. The site allows visitors to be the captain of their own virtual ship: sliding the digital navigation bar refines your activity search based upon travel interests as well as style of leisure. This interactive social site also lets you share specific events with family and friends through Facebook: www.facebook.com/visitmassachusetts and Twitter: www.twitter.com/visitma. The site is intuitive, engaging, simple and, best of all, fun. Play with the dashboard and find activities that are adventurous, family oriented, relaxing, and romantic.

“The Spring and Summer Navigator makes accessing seasonally relevant events and ideas both fast and fun. We wanted to provide site visitors an enjoyable experience as they make their travel plans in Massachusetts. You’ll be surprised at how many truly great ideas are offered up based on how you steer the Navigator,” states Betsy Wall, MOTT Executive Director.

The site will be a supported brand campaign throughout the spring that will include television, digital display, newsprint as well as public relations and social media efforts.

Spring and Summer Fun Navigator Site Highlights:

• 2011 Spring and Summer Events
• Spring Lodging
• Ability to share events with friends and family through Facebook and Twitter

Check out all the wonderful indoor and outdoor adventures across the Commonwealth at www.massvacation.com

About MOTT
The Massachusetts Office of Travel & Tourism (MOTT) is the state agency dedicated to promoting Massachusetts as a leisure-travel destination in order to stimulate the Massachusetts economy by generating state and local tax revenues, creating jobs, and supporting the growth of travel-related businesses. MOTT serves as a leader in the tourism industry, bringing together the public and private sectors to promote Massachusetts as a leisure travel destination. Tourism is an integral part of the state’s economy, generating more than $944 million in state and local taxes and $15.1 billion in travel related expenditures. The industry supports 127,800 in-state jobs. Web site: www.massvacation.com

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