Contact: Lisa Simmons, MOTT

Lisa.Simmons@state.ma.us

617-973-8508

Ron D'Amico, Connelly Partners

rdamico@connellypartners.com

617-521-5428

For Immediate Release

Introducing Mass Insider: Giveaways, Deals, and “Insider” Tips for ‘Visit Massachusetts’ Facebook Fans
First Week of Program will Feature Unique Giveaways from Lodging, Entertainment, Dining and Attractions

Boston, May 2, 2011 –The Massachusetts Office of Travel & Tourism (MOTT) announced today the launch of Mass Insider, a new Facebook promotional program for special deals, premium giveaways, and insider knowledge on state-wide happenings available to ‘Visit Massachusetts’ Facebook fans. Mass Insider will launch on May 2, 2011. To gain eligibility for all Mass Insider perks is easy, just “like” ‘Visit Massachusetts’ on Facebook: www.facebook.com/visitmassachusetts.

To celebrate the kick-off of Mass Insider, MOTT will be providing a week of unique giveaways from May 2-8 to those who “like” ‘Visit Massachusetts’ Launch week giveaways includes:

• Basketball Hall of Fame (Springfield) four tickets
• A pair of Boston CityPASSes providing admission to Boston’s top attractions, including the New England Aquarium; Museum of Fine Arts, Boston; Museum of Science; Skywalk Observatory at the Prudential Center; and either the Harvard Museum of Natural History or the John F. Kennedy Presidential Library and Museum.
• Duck Tours (Boston): four passes
• The Langham Hotel (Boston): luxury one-night stay
The Liberty Hotel (Boston): luxury two-night weekend stay in the Charles River Suite
• Martha’s Vineyard International Film Festival: two all access festival passes
• Six Flags New England (Agawam): two tickets

For more information, visit massvacation.com

About MOTT
The Massachusetts Office of Travel & Tourism (MOTT) is the state agency dedicated to promoting Massachusetts as a leisure-travel destination in order to stimulate the Massachusetts economy by generating state and local tax revenues, creating jobs, and supporting the growth of travel-related businesses. MOTT serves as a leader in the tourism industry, bringing together the public and private sectors to promote Massachusetts as a leisure travel destination. Tourism is an integral part of the state’s economy, generating more than $944 million in state and local taxes and $15.1 billion in travel related expenditures. The industry supports 127,800 in-state jobs. Web site: www.massvacation.com

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